“Know what you customers want and what your company does best. Focus on where those two meet”. (Kevin Stirtz, www.interactiv-design.org)
The reality is much less straightforward. This may be a more familiar scenario:
You spent hours and hours of manpower to develop what you believe is a great product or service (using all the benefits of product management methodologies!). You are ready for the next step – getting potential uses/customers onboard. So, you send out emails and organise a launch event. You get an attentive audience and an overall approbation of your product but, somehow it does not translate in the increased uptake of it. Feeling frustrated, disappointed, disheartened and wondering what is that elusive magical ingredient that is missing.
Business Development is a key capability that allows GN4-3 to collect, understand and address the needs of community customers. This is an essential skill that connects the actual development of new services and products with the problems, projects and activities of current and future users.
At the GÉANT Symposium GLAD will run sessions on 03 and 04 February 2020:
Monday 03 February 2020 – “Beyond the Project deliverables: creating a tangible value for users” from 13:30 to 17:00 in the Glass Hall I.
It is expected to be an interactive session that will require your active participation through sharing your own experiences and lessons learnt, and using hands-on practical approach to effectively communicate the value that your product or service will bring to users.
The session activities will focus on the following areas:
- Product: core value, actual, augmented
- Target Audience (s) – customer centricity
- Communication – compatibility and advantage
To increase the practical value of this session you are encouraged to bring the information (in whatever format this information may be available) about product/service you would like your customers to be enthusiastic about. So, let’s make it real, let’s make it happen!
To ensure higher levels of interactivity (this is not a lecture!) the number of places is limited and registration is required. Please use this link to register your attendance of the session on 03 February.
Tuesday 04 February 2020 “Engaged Users, engaged communities” – the Glass Hall I, 13:30 to 15:00 (panel of 3)
GLAD will focus on the experience of (professional) engagement, how it happens and how it works. This is an open session (no registration required), so just come along.
For any queries about the GLAD sessions at the Symposium or any matter mentioned in this post please get in touch.
See you in Ljubljana soon!